Insight is a product of a global society, In today's world, business transcends borders, nations, and especially cultures. Thus Insight was conceived as a medium through which professionals can bridge the gap between different worlds.

We were inspired to create an application that would allow users to interact with each other with greater cultural awareness and familiarity. At first, we hoped to create an application that would grant individuals more accessibility through reminders and locations. After a talk with Global Context's CEO, Stuart Friedman, our team shifted our focus to exploring ways to overcome cultural and linguistic barriers between businesses internationally.